TERMS OF REFERENCE
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Organisation |
SNV |
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Project |
TRVC |
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Assignment |
Graphic design for knowledge and communication products |
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Location |
Hanoi, Vietnam |
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Duration |
March 2026 – December 2027 |
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Expected starting date |
In March 2026 |
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Service provider |
Firms/ Companies |
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1. About SNV
SNV is a not-for-profit international development organisation driven by the Sustainable Development Goals (SDGs). Founded in the Netherlands in 1965, we have built a long-term country presence in over 24 countries in Asia, Africa, and Latin America. Our global team of local and international advisors works with local partners to equip communities, businesses, and organizations with the tools, knowledge, and connections they need to increase their incomes and gain access to markets and basic services – empowering them to break the cycle of poverty and guide their own development. Our work focuses on three sectors – Agriculture, Energy, and Water, Sanitation, & Hygiene (WASH).
SNV has been working in Viet Nam since 1995 and currently has over 30 national and international staff. SNV Viet Nam’s team works hand-in-hand with communities, government agencies, and businesses in more than 50 provinces, including the remotest and poorest areas of the country. We operate from a country head office in Hanoi and regional offices in Ho Chi Minh City and Dalat.
2. Background and objectives of assignment
The Transforming Rice Value Chains for Climate Resilience and Sustainable Development (TRVC) project supports the transition toward sustainable, low-emission rice production and climate change mitigation and adaptation in Viet Nam. Following administrative consolidation, project activities are implemented in An Giang and Dong Thap provinces.
The project generates a wide range of knowledge products to support learning, dissemination, replication, and policy dialogue among key stakeholders. Professional graphic design support is required to ensure these products are visually coherent, accessible, and aligned with modern communication standards.
The objective of this assignment is to provide graphic design services to support the development of TRVC knowledge and communication products.
The services aim to:
- Ensure professional, consistent, and visually engaging design of knowledge products;
- Support effective dissemination, learning, and evidence-based decision-making;
- Contribute to a coherent visual identity across all TRVC knowledge management and communication outputs, serving as a central input for dissemination channels.
3. Assignment overview and scope of work/deliverables
The service provider will deliver graphic design services for TRVC knowledge and communication products such as case study, technical guidelines, learning and policy notes related to transforming rice value chains for climate resilience and sustainable development. As these documents contain extensive stories and technical data, they are quite text heavy. However, we expect the final presentation to be as engaging and visually appealing as a digital magazine.
3.1. Detailed tasks:
Develop art direction
- Participation in an initial briefing meeting with the TRVC team.
- Development of a common art direction and visual design framework applicable to all products by proposing suitable graphic style such as vector graphics or combining real-life photography with infographics. Alignment with existing brand guidelines.
Design products
- Receipt of detailed briefs for individual products.
- Design graphics and layout development:Includes layout formatting for all pages and custom graphics/visual elements (e.g., charts, infographic, or process diagrams with customized icons) in Vietnamese. Convert approved VN version to EN.
- Up to three (03) rounds of free revisions per product.
- Delivery of final outputs (in Pdf format) and editable/source files.
3.2. Deliverables and timelines
Table 1: List of deliverables, outputs, quality expectation and timeline
|
Deliverables |
Est. length and graphics/doc. after designing |
No. of doc. |
No. of pages |
Quality expectation |
Tentative timeline |
|
Graphic Design & Layout for Infographic-style thematic strategic overview documents (Vietnamese) |
2 pages |
6 |
12 |
· Translate technical content into visually engaging, easy to understand and accessible formats. · Maximize the use of infographic, clear visual hierarchy and readability. · Balanced layout and effective use of typography, color, and spacing. · Modern, professional visual style suitable for knowledge dissemination and development contexts. |
– 6 docs in March – April 2026 |
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Graphic Design & Layout for Infographic-style thematic strategic overview documents (English) |
2 pages |
6 |
12 |
– 6 docs in March – April 2026 |
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Graphic Design & Layout for Case study publications (Vietnamese) |
5 pages (1-2 graphics) |
6 |
30 |
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Graphic Design & Layout for Case study publications (English) |
5 pages (1-2 graphics) |
6 |
30 |
|
|
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Graphic Design & Layout for Learning notes and policy notes (Vietnamese) |
10 pages (4-5 graphics) |
5 |
50 |
|
|
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Graphic Design & Layout for Learning notes and policy notes (English) |
10 pages (4-5 graphics) |
5 |
50 |
|
|
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Graphic Design & Layout for Technical guidelines and toolkits (Vietnamese) |
15 pages (6-8 graphics) |
6 |
90 |
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|
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Graphic Design & Layout for Technical guidelines and toolkits (English) |
15 pages (6-8 graphics) |
6 |
90 |
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Total |
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23 VN docs & 23 EN docs |
182 VN pages & 182 EN pages |
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Important notice:
- The estimated number of days per doc includes up to 3 rounds of revisions. English version is converted from the Vietnamese version.
- SNV reserves the right to adjust the specific topics, types of documents or number of pages up on discussion with the provider.
4. Copyright and intellectual property rights
All intellectual property and copyrights for the project deliverables (including source code, designs, data, and content) shall be the exclusive property of the TRVC – SNV project. Upon payment, the Vendor shall transfer all rights to use, modify, and publish the products to the Client and is responsible for ensuring all third-party components are properly licensed under the project’s name. The Vendor must provide full source code and administrative access, allowing the Client full authority to operate or change hosting services without requiring further consent.
5. Evaluation criteria
|
Criteria |
Recommended Score |
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Due Diligence |
Pass/Fail |
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Technical |
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Criterion 1: Relevant Experience (Demonstrated experience in professional graphic design for knowledge products, publications. Familiarity with low-emission agriculture or sustainable rice production is a plus.) |
50 |
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Criterion 2: Portfolio Quality (Quality of the products shown in the portfolio). |
50 |
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Total Technical score |
100 |
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Financial |
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Criterion: Price Competitiveness (Cost is reasonable and competitive within the market). |
100 |
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Total Financial score |
100 |
Applicants with minimum technical score of 70 will be eligible for further evaluation.
6. Timeframe and duration of the contract
The contract shall be effective from the contract signing date to 31 December 2027.
7. Payment terms
Payments will be made every quarter, based on the actual number of pages of deliverables produced and extra cost (if yes), upon submission and acceptance of deliverables and brief work summaries/invoice, in line with SNV procedures.
8. Eligibility and Qualifications
The assignment is open to service providers as firms and companies who meet the following criteria:
- Minimum five (05) years of professional experience in graphic design.
- Proven experience designing professional knowledge products and publications.
- Familiarity with low-emission agriculture or sustainable rice production is a plus.
- Ability to apply brand guidelines and use vector-based visual elements appropriately.
- Strong attention to detail and ability to work with structured feedback and timelines.
9. Proposal submission requirements
Service providers are required to submit proposals including the following documents to via [email protected], by 17.00 hrs 24 February 2026:
- Due Diligence document, can be downloaded in the link https://c.smartrecruiters.com/sr-company-attachments-prod-aws-dc5/58919688e4b0672cc03331a9/3bfd4cae-77be-4ecb-ba7f-94907709f866?r=s3-eu-central-1
- Company profile and/or CVs of professional staff involved in the assignment.
- Portfolio of relevant work
- Financial proposal, clearly indicating:
(1) the proposed unit cost per page for each deliverable and the total cost; and
(2) confirmation of compliance with the Terms of Reference (TOR).
All proposed costs must be inclusive of applicable taxes.
For any procurement-related clarifications, please contact us at [email protected].